Ever since I've been working on my book Stop Overeating Today! 33 Tips That Will Change Your Life, it's been my dream to have it featured as a Book of the Week on the Dr. Laura show. It would be a great honor and, more importantly, it would be able to reach a lot of people who struggle with overeating and are anxious to find resources that can help them regain control in their lives.
Recently my mom was listening to the Dr. Laura show and heard Dr. Laura say that they get sooo many books sent to them that sometimes they can't even open them all. So she recommended to everyone out there who wanted to send her their book, to make it gimmicky. Gimmicky, I thought. I can do that!
So, I know from my 17 years of listening to her show that Dr. Laura's favorite color is pink. I googled to find a hot pink bubble envelope I could send my book in. Nothing available, unless I wanted to buy 250 of them. Since I don't know what I'd do with 249 other hot pick bubble mailers, I decided to make my own.
I borrowed crafty supplies from a crafty friend of mine and got to work using pink sparkles, glue, and pink, purple, and silver sequins. I used the sequins to make the Dr. Laura logo, which is her signature and the glitter covers an entire side of the envelope. You like?
I figured, I'm only going to get one shot at this. I want my envelope to be noticed and opened.
To make it even more memorable, I inserted a cover letter that I wrote, commenting on how my book mentions two themes she discusses on her show: revenge and grit. I even got permission from the Dr. Laura legal team to use her quote on grit. So, I pointed that out in my cover letter and told her she could find the quote in my book next to the green flag. And I used one of those sticker flags to direct her there..
So, that's my plan. What do you think? I'll be sending it off in the mail tomorrow. Is it gimmicky enough and eye-catching enough?
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